We set out to make an affordable bridal beauty option by creating products and shades that are the same as your favorite higher priced beauty brands. So how do we do that and where do we get out BBK products? In this blog post, we will delve into our approach and explore how it allows us to keep your bridal beauty costs down without compromising on quality.
- Direct Manufacturer Relationships:
By establishing direct relationships with cosmetic manufacturers, we gain access to the same high-quality ingredients and formulations used by big national brands. Working closely with those same cosmetic manufacturers enables us to cut out the middlemen, and maintain the same quality. By going direct, we can, make our products and collections high quality and affordable.
- Streamlined Packaging:
One of the biggest factors contributing to the cost of cosmetics is the packaging. Big brands often invest heavily in fancy custom inner and outer packaging, which adds to the overall price consumers pay. In contrast, by focusing on stock packaging options, we eliminate the need for expensive customizations without compromising the product's integrity or quality. By prioritizing simple packaging options, we reduce costs and maintain high quality formulation and ingredients, ensuring that you receive a high-quality product at an affordable price.
- Efficient Design Process:
Eliminating expensive designers allows us to cut down on additional costs associated with graphic design, and branding. While big brands often invest substantial resources into creating visually appealing and captivating product presentations, our approach revolves around simplicity and our experience. By focusing on essential product information and hiring local vendors for product images and website design, we can support small, reduce costs and deliver products that stand out based on quality and Alayne’s experience of putting just the right products together, rather than extravagant design services, and sales channels.
- Word-of-Mouth Marketing:
Rather than investing in expensive advertising campaigns, we rely on the power of word-of-mouth marketing. When customers discover the value and quality of our products and beauty boxes, they become advocates and share their positive experiences with friends, family, and through social channels. Focusing on creating collections and simple tutorials as well as exceptional customer service, allows us to allocate more resources towards teaching and following through with what Alayne and her teams have learned over the past 30 years.
- Our Team:
We believe that everyone deserves access to high-quality cosmetics at fair prices. Another way that we eliminate unnecessary expenses and can offer reasonable pricing to our brides and clients, is our location and shipping process. Pricey, mall rent for cosmetic superstores is EXPENSIVE and so are online super shippers. We store, pack, and ship all of our beauty products at our salon and spa located in upstate, New York. Our team packs your orders personally every morning, we don't outsource these tasks. Our team cares about our mission and that your order goes out properly and timely. Our team whole heartedly believes in our mission that using quality products, simple packaging, proven collections, video tutorials and just a few practice sessions, anyone can look and feel like their most beautiful self on their big day or any day!
Conclusion:
We set out to change the bridal beauty industry! In a world dominated by big brands, expensive packaging, marketing campaigns and cosmetic superstores pushing too many products on already overwhelmed, over budgeted brides, we set out to prove that finding affordable cosmetic options without compromising quality can be yours!. By going directly to the same manufacturers as the big brands, and cutting out hidden costs, we at Bridal Beauty Kits can offer cost-effective alternatives not just for brides but everyone. We believe in our products, collections, and years of experience. Most of all we believe in you! In your ability to create the most beautiful version of yourself, on your terms, on your big day, with our help along the way!